<aside> ✏️ This is a curation of strategies that we think you should focus on for the next 3 months - these are taken from all the sections (content, product, growth hacking).

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Content + Growth Hacking

1. Focus on everything listed in CONTENT + BRANDING - start off with tiktok (tik tok is priority), snapchat, reddit

However we recommend focusing on pushing out Super Bowl content: (check below on the product section on pushing a super bowl campaign)

• The focus ads for the month of February should be for this specific competition

2. Pushing out a sports newsletter by Phantasia

• includes all sports highlights from games
• RE-cap of all the competitions that happened for the week on phantasia - shout out winners
• phantasia product updates
• What to look out for on phantasia next week

Product Focus

Super Bowl Marketing Push

This is the BEST opportunity for a huge marketing push to get infront a lot of sports viewers

1. create a special super bowl competition game on the app

• increase the incentives and rewards for this specific competition so it makes it appealing
  • Fan Duel created a special incentive: https://www.saturdaydownsouth.com/sports/grab-55-1-odds-on-super-bowl-winner-with-fanduel-sportsbook-app/
• Sponsor a raffle or giveaway where the winner can win super bowl tickets
  • make a requirement: users need to join phantasia and invite 3 friends to join the raffle

Virality Loops - Referrals