What does the current demographic within the US look like?

Biggest Question to answer: Where do users live and work + spend their time? Both on the internet and IRL. What communities are they a part of, events do they go to, who do they look up to?

e.g:

1. Twitter
2. Snapchat
3. Reddit
4. Communities (which ones?)
   1. Colleges
   2. Sports Communities
   3. GC’s

Follow-up: What’s the quickest + cheapest way you can get in front of this group? e.g., send them a mailer, DM on LinkedIn, put up a billboard, run FB ads (Len)

Value Prop: How can you stand out when you communicate with this group? What’s remarkable about your product, your story, or your vision? What’s the big problem you’re solving for these people? What’s most surprising about what you offer?

Some Fun Questions to ask:

1. GC Question: How can you make/incentivize someone to share in the group chat?
2. what social medias/channels do teens spend the most time on in relation to sports.
3. Lets look at how Fanduel Markets: https://forbusiness.snapchat.com/inspiration/fanduel-drives-full-funnel-success-using-a-multi-product-strategy-on#:~:text=FanDuel's marketing mission is to,improving their overall player value.&text=FanDuel leveraged Snap Ads%2C Story,the camera and in content.

From Article, good mediums to think about:

I love this question. How do people become aware of new products? I posit that there are seven ways:

1. Friends or colleagues (e.g., an invite)
2. While browsing online, organically (e.g., SEO)
3. While browsing online and seeing a promotion (e.g., FB ads)
4. While out and about, organically (e.g., store shelf)