AIRDROP
Planning an airdrop - this one of the biggest marketing hacks out there (THIS should be AFTER all the content and product pushing, when you guys are out of beta)
- create a requirement for an airdrop and blast the airdrop notice everywhere
- ex: users that have won at least 3 FANT from competitions will get airdropped x FANT tokens, or an NFT
Tokenomics
- Tokenomics: how can we create more demand/use for FANT tokens
- using tokens to redeem perks such as real life game tickets,
- a staking program where users can stake and earn rewards
- partner with like stubhub or something
Social-Cause led Strategy
- Campaigns led by social causes resonate with the community and allow people to take action, be involved, etc..
- Doing this in an engaging and fun way — social causes that the community cares about resonates super well and can lead to larger campaigns.
- Examples: KrakenHouseDAO - you guys could start a similar initiative and get sports fans to join and come together to execute on a cool cause.
In-person Interactions
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Creating events, experiences, and other fun physical/in-person interactions
Some Examples:
- Glossier Summer Fridays Pop-Up
- Refinery29 29Rooms
- The Hustle Hustle Con
- Snapchat Spectacles Vending Machines
- Stimulate Dino Nugget Hunt
- Idea: Host a celebrity basketball game (Black Santa NFT collection did this and was very successful)
- Idea: Drop beverage / Ice Cream stands/carts at basketball courts in LA when it’s hot or hot chocolate when it’s cold :) Have branding. direct CTA all over.
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Campus Ambassador Programs: These may be super effective if run the right way, but take an immense amount of bandwidth.
Some Examples:
- Snackpass
- Dive Chat
- Go Puff
- Idea: cpg x tailgating x sports x fantasy sports collab — collaborate with these campus ambassador programs.
Collabs/Partnerships & Community Piggybacking
- Looking into specific communities — facilitate collabs and partnerships through any of the above or below (drops, giveaways, IRL connectivity, social-led, etc...)
- E.G Collab with NBA top shot to do a giveaway or have them sponsor a competition
Drops + Giveaways
- Twitter Examples
- giveaway: “drop you sol addresses! a lucky winner will get an NFT!”
- join the league of your favorite X player!
- ask questions like: what athletes would you bet on with a 5 eth budget? if the athlete responds, we’ll give you X tokens!
- tag your favorite athletes, if they reply you both get some tokens ;)
- tag your favorite fantasy sports projects and communities, if they reply you both get tokens!
- Some Drop Examples:
- Exclusive Fantasy League with actual athletes involved
- have to get invite to be a part of the league
- Interactions with legit athletes
- A platform (can hack together super quickly) that allows people in the same area/city to play pickup together IRL
- Start with NYC, LA, SF (or other cities you have lots of users in based on data)
- E.g Allow fans of fantasy basketball leagues within your community to play pickup games with others within your community. This not only creates IRL experiences but also allows for a consistent sense of community.
Later down the Road
- Creating a bounty program (this will help onboard more users into web3) where users can earn FANT or SOL by completing tasks for phantasia
- ex: something similar to the instagrant - sample task: design a sports related NFT.
- create a staking program where users can stake FANT and earn rewards
- Using Phantasia’s current NFT show - we should increase the utilities of the NFTs so it drives more demand for them
- create program/incentives: owning an NFT would give them special perks like joining game ticket raffles etc.
- incentive: Users can redeem FANT tokens to purchase these NFTs
- this gives another utility for FANT tokens and in return will drive more demand for them
- non-core product offering driving attention to the problem being solved or somehow relates to the company.