<aside> 💡 We copy pasted the questions/concerns you had from the google doc and will be answering them here:

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Content + Branding:

• For the college athlete content strategies what is the exact angel here?
  • One thing that could be beneficial is reaching out/partnering with them, then launching personalized NFTs for them, and have them show off their fan cards on social media. Concepts like Getting special access to play against them and stuff like that could also be cool or even introducing college football competitions.
• Yes would love introductions into platforms that we could reach a bunch of college athletes!
  • Reaching out to some contacts right now!
• For Tik-tok do you think we should partner with some people who are tik-tok “famous” or start our own company tik-tok?
  • We recommend that you start a company/brand tiktok account first, create organic content, and then partner with creators/influencers and put performance marketing behind the types of content that does the best. We would also be happy to refer you to some people who are amazing at Tik Tok/Tik Tok creators!
• Any idea on how much a marketing campaign would contest on snapchat ?
  • Snapkit is an extremely wide range (you can schedule a call with them and get rates though: ).
  • The average performance marketing spend is around $5 a day, though that also varies heavily on volume.
• Would love to learn a little more on performance marketing and seeing what we could do with that!
  • Performance marketing is typically pushed out a lot more when you’re got killer content that you know works for that native platform. We would highly recommend going through an individual / freelancer or agency! We also have some we can recommend, though many of these are easy to come by and you can tell how well they execute based upon their past experience.

    • look at https://www.sosocialadvertising.com/ and

      Mindful Deck v.2.pdf

GROWTH HACKING/STRATEGY

• Which of the growth hacking strategies would you prioritize and why? Most of these seem fairly time extensive
  • focusing more on Collabs/Partnerships & Community Piggybacking
    • Looking into specific communities — facilitate collabs and partnerships through any of the above or below (drops, giveaways, IRL connectivity, social-led, etc...)
      • E.G Collab with NBA top shot to do a giveaway or have them sponsor a competition
  • Also look at doing some Drops/Giveaways on social media to help drive content sharing
  • Also start looking at hosting in person events, have Phantasia show up at blockchain conferences —> your first event can be hosting a super bowl party!

Product:

• I like this section a lot! Many of these ideas are already on our roadmap and will start to implement after we push out the mobile app!